Surely, everybody would want their ad(s) to have an attractive appearance and composition which can irresistibly draw anyone closer to their ads. But how can you go about creating that type of ad? First and foremost, make sure your ads appears in a format that can attract the exact type of audience you are targeting; while simultaneously keeping unnecessary targets away, since you have no intention of wasting their time and resources. Even if you might not be able to make immediate sales from your ads, it should have a spicy outlook which can continuously attract people’s attention to yourwebsite. From the onset, be specific about the particular category of people your ads are meant for. After specifying the target audience on your ads, place your website and e-mail address, along with your telephone numbers on it.
Everybody is aware of the pain that can be experienced after someone makes a payment after clicking; only to find out later that a wrong decision was made because of a particular reason for clicking, which was wrong. Paying for wrong clicks implies that money would end up being lost, because a wrong decision was made. In order not to allow anyone experience that pain, you have to find a way to make your ads to be unattractive to the wrong audience. You can do this by clearly stating the exact type of people your ads are meant for: and who it is applicable to. Therefore, make your ad to be repulsive in a way that would be unattractive to those people whom it’s not intended for. An example would be to tell the audience that you only need serious internet marketers or online entrepreneurs; or you could also say that the business, service, or niche, is not for those who intend to get rich quick! When necessary, let all visitors know that if they want fast cash, they shouldn't click your ads! Make the ads to communicate the gains that any interested person stands to make if he/she does business with your website.
Set your keywords to show who and who
It's also a good idea to check up the level of competition on Google Adwords before going to the drawing room to compose your ads. This is where a little online market research is recommended because such research can reveal uncommon ideas which border around the important things your business actually needs. On detecting what the needs are, you can go ahead to write ads that would concentrate on those needs which haven't been met by the majority of other sellers in your niche! With regard to products, do you feel you can offer better ones? Or do you also think you can cut down the price in a way that would draw in more customers or traffic on the long run? An answer to those questions, could go a long way to help you compose effective ads. Lastly, keep it in mind that people are always out to learn. There is always a gap in knowledge about what people know and what people could know. Therefore your ads should be presented in a selfless way that further educates and guides people, rather than only taking away their money.